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Ecommerce vs Entertainment - For Primetime As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the Coronavirus pandemic, the acceleration of ecommerce vs entertainment for primetime is hardly surprising. Even more interesting during this time has been how shopping online has, for many, become their entertainment of choice.

Emergence of Chief Marketing Technologists Transforming marketing in the digital economy gets at intertwining technical and marketing capabilities. But what does it mean for your org chart? The role of Chief Marketing Technologist is the perfect blend of digital marketing and technology. Businesses keep dreading the silos between sales and marketing, but in the digital age, the silos between marketing and IT are just as relevant.

DSP Technology for Middle-market Brands Brittany Wray shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique creating a win-win situation for all. If you look at most leading indicators for programmatic digital advertising, the trends point steadily upwards with DSP Technology for Middle-market Brands.

Martech Interview on Marketing Automation CEO of Ziflow Anthony Welgemoed shares his insights on testing markets in an Martech Interview on marketing automation with focus on automation. Read on to find out the growth driver for Ziflow and the future perspective. In terms of marketing technology, online proofing is probably the quickest “win” in MarTech today.

Martech Interview with Nishant Jain on AI in Marketing Group Head of Netcore Cloud Nishant Jain shares his views in interview with martech on AI in marketing. To understand how technology has impacted the marketing sector, one needs first to understand how the role of a CMO has evolved in the last few years.

Video Marketing Strategy 2021 Video Marketing is being widely accepted by marketers, so to help you in using video marketing techniques effectively, we are here with Video Marketing Strategy 2021. Video marketing has evolved as one of the most powerful strategies for marketing, advertising, and growing brands online.

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